BCCI’s sponsorship cursed? The growing brand casualty list ft. Dream11

Being the official team sponsor of the Indian cricket team is corporate marketing’s crowning achievement. With stadiums packed and billions tuning in across broadcast and digital platforms, a sponsor’s logo on the players’ chest commands unparalleled visibility and brand recall. Yet since 2001, every company that has held this prized... Read full article at CricketTimes.com

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August 23, 2025 at 09:30AM